Mojo
Amazon has officially launched its dedicated Irish online store, Amazon.ie, marking a significant milestone for both consumers and businesses in Ireland. This development promises to enhance the shopping experience by offering a vast selection of products. It also supports local enterprises and provides tailored services to the Irish market.
A Tailored Shopping Experience for Ireland
Irish customers now have access to over 200 million products priced in euros. This eliminates previous challenges related to currency conversion and customs charges. The localized platform ensures faster deliveries and more straightforward returns, thanks to Amazon’s fulfilment centre in Dublin. This centre, operational since 2022, employs around 500 people. It plays a crucial role in streamlining logistics and enhancing customer satisfaction.
Supporting Irish Businesses
A standout feature of Amazon.ie is the “Brands of Ireland” section, developed in collaboration with Enterprise Ireland. This dedicated store showcases a diverse range of Irish products across various categories, including health and beauty, home and kitchen, fashion, and sports. Notable Irish brands, such as Barry’s Tea, Bewley’s, and independent fitness brand Swifter, are featured. This provides them with a platform to reach a broader audience both domestically and internationally.
James Madden, co-founder of Swifter, expressed enthusiasm about the launch, stating, “The launch of Amazon.ie is great news for Irish businesses and consumers. For Swifter, it means we are able to reach more local customers and grow in our home market.”
Prime Membership Benefits
Amazon Prime is now available to Irish customers for €6.99 per month, offering a suite of benefits including free delivery, exclusive deals, access to Prime Video, and more. New subscribers, as well as those transitioning from a UK membership, can enjoy a 30-day free trial. This initiative aims to provide added value and convenience to the Irish market.
Economic Impact and Future Prospects
The launch of Amazon.ie is expected to have a positive impact on the Irish economy by supporting local businesses, creating jobs, and offering consumers more choice and better value. The new website provides shoppers with increased options and competitive pricing.
As Amazon continues to invest in Ireland, the company remains committed to enhancing the retail experience for Irish customers. They are also dedicated to fostering growth opportunities for local businesses. The introduction of Amazon.ie represents a significant step in this ongoing journey. It promises a more personalised and efficient shopping experience for all.
