Dubai Chocolate: Really Worth The Hype?
When it comes to viral food trends, Dubai knows how to serve luxury with a side of spectacle. The latest craze? A chocolate bar so rich, so visually stunning, and so talked about—it’s become an internet obsession. But with all the buzz surrounding it, I had just one question:
Is the Dubai Chocolate Bar really worth the hype?
Let’s unwrap the truth.
🌟 What Makes This Chocolate So Special?
Made by Fix Dessert Chocolatier in Dubai, the bar—officially called “Can’t Get Knafeh of It”—is a dessert lover’s dream. It’s packed with a creamy pistachio spread, crispy kataifi (a pastry similar to shredded filo), and a hint of tahini, all encased in glossy milk chocolate.
It’s not just a sweet treat—it’s a visual masterpiece. Slice into it, and you’re greeted by a bold green centre and layers that practically scream “luxury.” No wonder it exploded on TikTok and Instagram.
Video Credits To: https://www.youtube.com/@Tastyversum
📲 How Did It Go Viral?
It all started when a local influencer shared her first bite online. Within days, the video racked up over 100 million views. Her reaction? Wide eyes, stunned silence, and a smile that said it all.
From there, it spiralled. Food lovers across the globe hunted it down or tried to recreate it. The demand got so intense that pistachio supplies in some areas were under pressure. Yes, this chocolate bar helped spark a global pistachio craze.
🥄 So, I Tried It… Here’s What I Think
As a chocolate enthusiast—and a lover of all things viral—I knew I had to try it for myself. Here’s my honest breakdown:
✅ What I Loved:
- Texture Heaven: The contrast of creamy pistachio and crispy pastry is divine.
- Unique Flavour Combo: The tahini adds a subtle, nutty twist that balances the sweetness.
- Presentation: It’s easily one of the most beautiful chocolates I’ve seen (and eaten).
❌ What Fell Short:
- The Price Tag: At around €15–€20 a bar, it’s a premium experience, not exactly pocket-friendly.
- Mild Pistachio Flavour: For all the hype, the pistachio wasn’t as bold as I expected.
- Hard to Find: Outside Dubai, it’s nearly impossible to get the original. And not all copycats do it justice.
So, is the Dubai Chocolate Bar worth the hype?
Yes—and no.
If you’re a foodie or someone who appreciates craftsmanship in desserts, it’s definitely an experience worth having at least once. It’s unique, indulgent, and oh-so-Instagrammable. But if you’re just after a pistachio hit, there are other treats out there that might give you more flavour for your euro.
Still, there’s something magical about tasting something the whole world is talking about. It’s more than chocolate—it’s a bite-sized piece of global food culture.
🍬 Tip: If you can’t find the original, try making a version at home with quality milk chocolate, pistachio cream, and some crunchy kataifi or baklava crumbs. It won’t be the same, but it’ll be yours.
🟢 Have you tried the Dubai Chocolate Bar? Would you spend €20 on a piece of chocolate?
